The other half is

"Keeping Great Talent!"

"Houston,

we have a problem!"

As a leader, you have two options when it comes to “how” an employee or team “does” their job - wait for a crisis, or prevent problems from happening in the first place. Either way, both call for the development of your employees' soft-skills that are critical in "how" they do their job. And that is what we do at Leading Edge Branding™. 

The aspect of "HOW" an employee does their job is based solely on their "soft skills." But don't misinterpret the word "soft" to mean "weak." In fact, it is quite the opposite. At Leading Edge Branding™ we call these

"Universal Skills™"

because these skills are what defines not only an organization's brand, but an employee's personal brand and its teams' brand as well!"-Parker Geiger

SOLVING BIG PROBLEMS

by

GENERATING NEW APPROACHES

Our Core Professional Development Programs consists of those "Universal Skills™" that are key components of developing, maintaining and retaining employees. Why?

Because every experience and interaction your employees have with others, from how they do something, to what they say and how they say it, to what they represent, to what they associate themselves with, to what they wear, and anything they produce, should create a positive, emotional connection with others.

Bottom line, a personal brand is one's reputation, and that reputation can support or wreak havoc on your organization's established brand.

An employee's "Universal Skills™" should align 

with your company's

brand and messaging, not diminish its value!

Empowering your employees to develop and maintain those "Universal Branding Skills" that are not only reflective of who they are, but are aligned with the organization's brand is the key to sustaining a healthy bottom line!