The Power Of The Platform
How to get your audiences' ATTENTION and keep it!™
This program is highly interactive. Participants will be asked to participate in PreWork Activities™. These activities will depend upon what Personal Branding Disciplines the Personal Branding Center will be engaged to complete the program.
Each employee brings strengths and challenges to the table when it comes to his or her presentation skills. At the Personal Branding Center, we utilize two assessment tools that help one understand those traits: DISC and Driving Forces.
The most critical thing about these tools is to look at the possible “red flags” when it comes to creating and delivering a presentation. This will not only save enormous time but will also help ensure that the desired outcome of the presentation is attainable.
When we think of these assessments we reference an iceberg. The tip of the iceberg is what others can see, and that’s behavior. It's why one does what they do when it comes to creating and delivering a presentation.
When looking solely at a person’s behavior you are only seeing one aspect of a complete individual. It is the “base” of the iceberg that gives us a much bigger picture of someone. What motivates someone is not as observable or obvious as one’s behaviors. This is the base of the iceberg. It is the part that is hidden below the waterline. These motivators are referred to as Driving Forces, as they drive someone to do what they do when preparing and delivering a presentation.
The tip of the iceberg represents the DISC assessment which measures one’s behaviors. A person's behavior is a necessary and integral part of who they are. In other words, much of one’s behavior comes from "nature" (inherent), and much comes from "nurture" (upbringing). It is the universal language of "how we act," or one’s observable normal human behavior. The DISC tool’s application is limitless when it comes to building a personal brand.
The base of the iceberg represents those motivators that drive one to do what they do. The 12 Driving Forces® are based on Eduard Sprenger’s (German psychologist) book, “Types of Men”, published in 1928, which describes six categories of what motivates one to do what they do. To remain current, they have been revised by TTI® as:
The 12 Driving Forces® are established by looking at each motivator on a continuum and describing both ends. All of the twelve descriptors are based on 6 keywords, one for each continuum.
Each driving force represents a level of drive relating to the concept of the keyword. For example, the keyword for the Theoretical motivator is knowledge.
On one end of the knowledge continuum, the Intellectual person wants all available knowledge on the subject at hand regardless of its direct application. On the other end of the continuum, the Instinctive person wants just the knowledge necessary to accomplish the task at hand. In other words, both ends of the spectrum value knowledge differently. -TTI International®
Each driving force tells a story. It can describe specific characteristics of someone as well as identify specific passionate activities that would energize someone. In addition, one can learn how to divert conflict or unpleasant situations, by identifying those things that can happen when one becomes overextended, takes their driving forces to the extreme, or become stressed.
Knowing one’s driving forces can help others learn how to communicate more effectively with them for better business outcomes.