Team members are oftentimes asked, “What type of work do you do”? Typically, one responds with his or her job title. This is not very exciting to the listener and is probably not very memorable. The Personal Branding Center™ created two ways to answer this question and the response depends on the situation as to which one to use when representing the team.
Fundamental Snippet™: One simply states his or her title or job function.
Response: “I am a corporate trainer.”
Visual Snippet™: This is where one would provide a broad example of what they do with going into specifics or using a vague title of explanation.
Response: “So, you know the drug commercials you see on TV? I manage the 'messaging' on everything you see so that the commercial is in full compliance with federal regulations."
Advanced Snippet™: This is where one would expand on his or her functions, allowing the conversation to cultivate future business or to create brand value.
Response: “Our XYZ Team helps our organization develop and grow its talent to ensure that there is consistency in the organization separating us from our competition.