How We Do It!
The Leading Edge Of Team Branding™
Precision Is Key!
“A team member is usually isolated because they are not understood. This lack of understanding leads to isolation. And it’s this isolation that creates discord within the team. And rest assured, this discord will be known throughout the organization.”
Parker Geiger CEO-Leading Edge Branding
PreWork™ is key in getting attendees engaged, peak their interest, and help gauge their knowledge on the topics being presented.
The PreWork™ is conducted online. Since each program is custom-tailored, the PreWork™ is as well.
Team Branding Tools
One’s style is determined by his or her physical characteristics and personality traits. The Personal Branding Center has developed a system to help identify a primary and a secondary style, that when combined creates a look of to its own.
This segment of the program will identify cuts, styles, and details to create a personal style. The attendees face shape will be determined so that recommendations for hair cut/style, eyewear and collar lines can be made.
This segment will also determine font styles and colors, as well as email signatures and ensure that teams are dressed consistently so that others know they are dealing with a cohesive team.
Office and cell voicemails will be determined for all outgoing messages to ensure that consistent message are heard throughout the organization as well as with external customers.
Team Branding Intention Statement™
Our team will help the team develop a Team Branding Value Statement™ that is reflective of the overall solutions they provide within the organization. This is a powerful statement that should be reiterated whenever possible to reinforce the value of the team to the stakeholders.
Personal Branding Value Statement™
This statement helps a team member personalize his or contributing factors to the team. It's the perfect opportunity to demonstrate what value each team member brings to the organization. This statement should be results-driven, and not necessarily be about numbers!
It talks about how and why the team does what they do. It’s about the process to get things done. It is what promotes the team brand throughout the organization.
Personal Branding Snippets™
Team members are oftentimes asked, “What type of work do you do”? Typically, one responds with his or her job title. This is not very exciting to the listener and is probably not very memorable.
Leading Edge Branding™ created three ways to answer this question and help the team members respond appropriately for any situation that helps support the team brand.
Personal Branding SoundBites™
Each team member will design a Personal Branding SoundBite™ that is commonly referred to as an elevator pitch; however, this implies that one is actually trying to “sell” something on the spot. This is NOT the case.
The phrase “elevator pitch” originated from the old days of Hollywood. If a writer saw a production executive or producer on an elevator, then he or she only had about thirty seconds in the elevator to “pitch” an idea. A Personal Branding SoundBite™ is not about selling an idea or product. It is about promoting the team’s abilities and talents within the organization.
It is about an opportunity to gain visibility while sharing “organic” information about the team and one’s self so that a “seed of remembrance” is planted in the minds of others.
How To Network Like A PRO!
Each team member will learn that networking is not only an everyday event, either offline, online or both, but will understand how critical it is for their team when networking, to be VERY strategic and methodical as a team. Each will learn how to identify a purpose of the event and learn how to debrief following the event to ensure the time and money was well spent!
Our presentation will cover the following Leading Edge Networking Primary Disciplines™. Experiential practices, and role-play integrated with our Networking Video Lab Series™, the participants will learn to network like a PRO!
- Body Language
- Conversation Management
- Business Etiquette And Protocols
- Follow Up Procedures Who And Why?