How We Do It!

 The Leading Edge Of Team Branding™

Precision Is Key!

There are the two primary reasons why teams are not aligned and fail to communicate a clear message within an organization. Lack of consistency and synergy.

For a team to be effective there must be consistency from each team member. This program addresses those personal branding disciplines from agenda listed below, to make this possible.

“A team member is usually isolated because they are not understood. This lack of understanding leads to isolation. And it’s this isolation that creates discord within the team. And rest assured, this discord will be known throughout the organization.”
Parker Geiger                                 CEO-Leading Edge Branding

Synergy is when the total effect is greater than the sum of the individual effects. In other words, each task that a team member completes only has “real” value when it is combined with all the other tasks of each team member, completing the project at hand. 


PreWork™ is key in getting attendees engaged, peak their interest, and help gauge their knowledge on the topics being presented.

The PreWork™ is conducted online. Since each program is custom-tailored, the PreWork™ is as well.

Team Branding Tools

Leading Edge Branding utilizes the following three assessments for this program. Depending upon time, number of attendees and budget will determine which assessment area appropriate for the engagement. 

Each tool is essential in helping your employees understand WHY they do and say what they do, and HOW they do what you do. It is about how they think and make decisions. This will help your employee build on their strengths while modifying their approach when communicating with others.

These assessments will help build better teams, build strong relationships, and create trust and credibility with others.

Our presentation will cover the following Leading Edge Team Branding Primary Disciplines™. Experiential practices, and role-play integrated with our Networking Video Lab Series™, the participants will learn to effectively communicate, handle objections, and reduce conflict resolution.

Tool 1

TriMetrix® EQ

powered by TTI International

The TriMetrix® EQ assessment is the major component of the Personal Branding program. It is designed to help your employees understand how they perceive the world and how to thrive in it. This assessment measures the 3 following key components of one’s on-the-job performance.


Identifying an employee’s behavior style will help them gain a deeper understanding of their own behavioral style, as well as those of their colleagues and team members. This will help them improve communication, collaboration, and conflict resolution skills, as well as increase their self-awareness and empathy.


Identifying an employee’s Driving Forces helps them to better understand the underlying motivations or reasons they are inspired and helps guide their actions and decisions. Simply put, Driving Forces are a set of motivators that drive employees to take action and make decisions. It is “how” they do what they do. To help employees better understand what motivates them to do what they do, and what motivates others, will help them make better decisions and improve their performance.


Your employee’s Emotional Intelligence refers to the ability to recognize, understand, and manage their own emotions, as well as the emotions of others. It is a vital skill in the workplace as it helps them to build strong relationships with coworkers and customers by communicating effectively, adapt to change, work better in teams, and manage stress.

Tool 2


powered by Code Breaker Technologies

The B.A.N.K. code technology is easy to take, less than ninety seconds, easy to read, and easy to follow and implement. The system helps offer insights into how your employees think, communicate and make decisions.

B.A.N.K. is a scientifically validated personality-based sales/communications methodology, and is an acronym for the four fundamental personality types used to understand behavior and communication:





Tool 3

Perception IDentity

powered by Leading Edge Branding™

Perception IDentity 360™

It is important for employees to understand the importance of how they are perceived in business because it can directly impact their career success and opportunities for growth. Encouraging employees to be mindful of their reputation can help them to build strong relationships, establish credibility, and advance their careers.

Leading Edge Branding created the Perception Identity 360™ to help your employees better understand their brand, how it impacts their business opportunities within the organization, and by understanding all the components that go into building a personal brand. And two, it helps our personal branding coaches, along with management, design a program that is custom-tailored to fit the professional development needs of the employees.

Perception IDentity Assessment™

Before any words are spoken or handshakes take place, a perception of your employee has already been formed. In a split second, others assimilate this perception as being more authoritative or approachable. We call this one’s Perception ID™ and will help set the tone for how a relationship is going to evolve, affecting your employee’s success potential.

When others perceive one’s Perception ID™ regardless of whether or not it is true of who they are, because it is the onlooker’s perception, will determine how one typically chooses to interact with them. This identity greatly impacts one’s personal brand.

The Parker Factor™

When employees gain a better understanding of how to strategically position their Perception ID™ to an audience or for any business situation or presentation, only then can he or she capitalize on the business at hand, having a results-driven outcome of their agenda.

Utilizing the 4 Principles from The Parker Factor™, your employee will be prepared for any business opportunities that go beyond their daily interactions, such as presentations, leading meetings, or attending conferences, to mention a few.

Leading Brand Professional Image

The first thing others notice about a team member is their appearance. The colors they wear, the styles of clothing, their hair, eyewear, makeup, accessories and their grooming practices. This is critical in helping a team brand project a cohesive, well-put together group that others trust and value. This segment will focus on the following Personal Branding Disciplines™.

Color IDentity

seasonal color analysis system

Leading With Color

Identifying your team member's Seasonal Color Palette will teach them how to utilize color to help project confidence and credibility for any business situation.

This session accomplishes this by ensuring that everything that member wears, harmonizes with their skin, hair, and eye color. Each color palette will identify best best colors for clothing, accessories, hair, and makeup.

Four Seasons

Team Branding Colors

seasonal color analysis system

Our system will help the team select a Team Branding Color Scheme. This will be a team effort. These color will be used for media materials, team uniforms, marketing materials, team logos, and email branding as well.

Numerical Charting System™

Color Point System™

Numerical Color Key™

Combination Color Formula™

Color Guide Code™





Wardrobe Evaluation Guide™

Step 1:  Analyze

Step 2:  Organize

Wardrobe Strategy™



Wardrobe Development Tools™

Wardrobe Portfolio & Checklist

Wardrobe Tips

Personal Clothing

Style Profile

One’s Personal Clothing Style Profile™ is based on the four basic clothing styles. Many people are the personification of one of these styles; however, many can be a combination.

1. Classic

2. Dramatic 

3. Romantic

4. Natural

One’s style is determined by his or her physical characteristics and personality traits.  The Personal Branding Center has developed a system to help identify a primary and a secondary style, that when combined creates a look of to its own.

This segment of the program will identify cuts, styles, and details to create a personal style. The attendees face shape will be determined so that recommendations for hair cut/style, eyewear and collar lines can be made.


A team member's grooming practices include personal hygiene, hair and skin care, nail care, facial hair, and use of fragrance. A review of these details will demonstrate how giving attention to detail defines distinction.

Team Brand

Design & Identity

Our team will work with your team so that we can create and design a team logo that is aligned with the organization's branding efforts. Along with taglines if applicable. 

This segment will also determine font styles and colors, as well as email signatures and ensure that teams are dressed consistently so that others know they are dealing with a cohesive team.

Office and cell voicemails will be determined for all outgoing messages to ensure that consistent message are heard throughout the organization as well as with external customers. 

Team Branding Declarations

The team will create and develop "Declarations" that are essential to conducting day-to-day business. This segment aims to empower every member to represent both themselves and the team when necessary.

Team Branding Intention Statement

Our team will help the team develop a Team Branding Value Statement™ that is reflective of the overall solutions they provide within the organization. This is a powerful statement that should be reiterated whenever possible to reinforce the value of the team to the stakeholders.

Personal Branding Value Statement

This statement helps a team member personalize his or contributing factors to the team. It's the perfect opportunity to demonstrate what value each team member brings to the organization. This statement should be results-driven, and not necessarily be about numbers!  

It talks about how and why the team does what they do. It’s about the process to get things done. It is what promotes the team brand throughout the organization.

Personal Branding Snippets

Team members are oftentimes asked, “What type of work do you do”? Typically, one responds with his or her job title. This is not very exciting to the listener and is probably not very memorable.

Leading Edge Branding™ created three ways to answer this question and help the team members respond appropriately for any situation that helps support the team brand.

Fundamental Snippet™

Visual Snippet™

Advanced Snippet™

Personal Branding SoundBites

Each team member will design a Personal Branding SoundBite™ that is commonly referred to as an elevator pitch; however, this implies that one is actually trying to “sell” something on the spot. This is NOT the case.

The phrase “elevator pitch” originated from the old days of Hollywood. If a writer saw a production executive or producer on an elevator, then he or she only had about thirty seconds in the elevator to “pitch” an idea. A Personal Branding SoundBite™ is not about selling an idea or product. It is about promoting the team’s abilities and talents within the organization.

It is about an opportunity to gain visibility while sharing “organic” information about the team and one’s self so that a “seed of remembrance” is planted in the minds of others.

How To Network Like A PRO!

The Purpose!

Each team member will learn that networking is not only an everyday event, either offline, online or both, but will understand how critical it is for their team when networking, to be VERY strategic and methodical as a team. Each will learn how to identify a purpose of the event and learn how to debrief following the event to ensure the time and money was well spent!

Our presentation will cover the following Leading Edge Networking Primary Disciplines™. Experiential practices, and role-play integrated with our Networking Video Lab Series™, the participants will learn to network like a PRO!

  1.  Body Language
  2. Conversation Management
  3. Business Etiquette And Protocols
  4. Introductions
  5. Follow Up Procedures Who And Why?

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