How We Do It!
The Leading Edge Of Team Branding™
How To Get Your Audeniences' Attention And Keep It!
Surprisingly, when one gives a formal presentation or conducts face-to-face or online meetings, preparation is the most critical component. Not doing so will ensure that the outcome is a failure. Pure and simple. So even the not-so-form presentations should not be taken lightly.
At the Leading Edge Branding™, we do not adhere to the phrase, “Don’t sweat the small stuff.” Instead, we say, “Don’t forget the small stuff. Often, they are just as important or more!”
How are your employees' presentation skills? Are they putting their best face forward? Are they getting your desired outcome as a leader?
This program is all about helping the participants learn how to prepare, package and deliver the perfect presentation!
The main reason an employee blunders a presentation is because of his or her lack of preparation. The team at Leading Edge Branding™ draws a parallel between prepping for a presentation and the process of painting a room. The painting part is the easy part, if the preparation is done properly.
Improper taping, failing to move furniture or cover the floor, wrong paint, or lacking necessary tools and supplies can lead to a messy painting job. Needless to say, preparation is key.
When it comes to presentations, packaging has two aspects: the presentation components and employee attire.
Components range from the frame of the message to the collaterals used to support the message. The Personal Branding Center has created a system that will help your employees present like a PRO!
A very common mistake that employees make when presenting is that they do not dress the part. Think of a movie at the theater. Just before the movie, there is music. The music supports the theme of the movie. If a presentation is of great importance, and your employee shows up dressed as if they were going to play golf, there is a disconnect. Are your employees disconnected from the message?
How your employees deliver a message is CRITICAL to the desired outcome. Their delivery style must support the spoken word and support materials. At Leading Edge Branding™, we believe that we can’t actually help your employees work on their delivery skills until they own the material. whether they wrote it or not!
Once that is accomplished, how your employee enters the room or stage, to how and where they sit or stand, to how they work the room or stand in one place, are just a few of the areas that we work on when helping your employees overcome their fears and learn how to get an audiences’ attention and keep it!
PreWork™ is key in getting attendees engaged, peak their interest, and help gauge their knowledge on the topics being presented.
The PreWork™ is conducted online. Since each program is custom-tailored, the PreWork™ is as well.
Team Branding Tools
Leading Edge Branding utilizes the following three assessments for this program. Depending upon time, number of attendees and budget will determine which assessment area appropriate for the engagement.
Each tool is essential in helping your employees understand WHY they do and say what they do, and HOW they do what you do. It is about how they think and make decisions. This will help your employee build on their strengths while modifying their approach when communicating with others.
These assessments will help build better teams, build strong relationships, and create trust and credibility with others.
Our presentation will cover the following Leading Edge Team Branding Primary Disciplines™. Experiential practices, and role-play integrated with our Networking Video Lab Series™, the participants will learn to effectively communicate, handle objections, and reduce conflict resolution.