alignment | team members & the organization

Precision Is Key!

“A team member is usually isolated because they are not understood. This lack of understanding leads to isolation. And it’s this isolation that creates discord within the team. And rest assured, this discord will be known throughout the organization.”  
Parker Geiger, CEO - Personal Branding Center

For a team to be effective there must be Synergy. Synergy is when the total effect is greater than the sum of the individual effects. In other words, each task that a team member completes only has “real” value when it is combined with all the other tasks of each team member, completing the project at hand.

So why are teams not aligned and fail to communicate a clear message within an organization? There are many reasons; however, one primary reason that seems to be prevalent in most teams is that:

Delivery Platforms

This program is highly interactive. Participants will be asked to participate in PreWork Activities™. These activities will depend upon what Personal Branding Disciplines the Personal Branding Center will be engaged to complete the program.




Program Agenda

Effective Communications

The biggest challenge for most teams is communications, or better yet, lack thereof. More precisely, a lack of effective communication results in a low-performing team. If a team member cannot clearly, communicate who they are and what they know to others, then they bring little value to a team or its organization.

When each team member knows why they do what they do and what they do best, only then can they be an asset to a team. Conclusion?

Good communication enhances performance, and enhanced performance increases profits.

DISC & Driving Forces

The foundation of effective communication is based on one’s behaviors and what drives one to do what one does. The Personal Branding Center utilizes the DISC and Driving Forces assessments.

“A team member is usually isolated because they are not understood. This lack of understanding leads to isolation. And it’s this isolation that creates discord within the team. And rest assured, this discord will be known throughout the organization.”                         
Parker Geiger, CEO            Leading Edge Branding

These assessments are the building blocks of building a team brand. This aspect of the program will help the participants learn how to utilize their strengths while managing their challenges before they become a distinct liability when it comes to communications. The participants will learn that it is not necessarily who they are, but what they do with what they are.

Emotional Intelligence

Emotional Quotient (EQ) looks at one’s EQ which is the ability to sense, understand and effectively apply the power and acumen of emotions to facilitate higher levels of collaboration and productivity.
EQ accounts for up to 80% of the variance in differentiating star performers from their peers. That means that given a baseline of equal intellectual ability and technical skill, EQ identifies who will stand out from the rest.

  • Success is determined by a combination of emotional intelligence skills, technical skills, and cognitive abilities (IQ).
  • You cannot enhance your employee’s cognitive abilities.
  • His or her Technical skills will only get them so far.
  • An IQ may get one in the door but that does not mean that it will keep them there.
The best work is done collaboratively, by groups of people. An individual with the highest IQ cannot outperform a team with mediocre IQ but high EQ - because they can get more done and collaborate more effectively.
This program will work through the 4-levels that contribute to one’s EQ and how it relates to other’s behaviors and driving forces.

4-Levels of Emotional Intelligence!


SELF-AWARENESS is having the ability to recognize and understand one's moods and emotions. Those who have mastered EQ have the self-awareness to observe the linkage between their thoughts and feelings. Thoughts, in the form of attitudes, beliefs, and expectations, create the context for evaluating our experience.

SELF-REGULATION is about controlling or redirecting disruptive impulses and moods and creating a new pattern of behavior to disperse judgment and begin thinking before acting.

SOCIAL-AWARENESS is about having a clear understanding of the emotions of others and knowing how one’s words and actions can affect others. It is about being observant of others’ feelings.

SELF-REGULATION is about having the ability to respond in ways that helps build rapport and create the feeling of similarities with others; however, this can only be done if step three, “social-awareness,” is first applied.

Personal Branding Snippets

Team members are oftentimes asked, “What type of work do you do”? Typically, one responds with his or her job title. This is not very exciting to the listener and is probably not very memorable. The Personal Branding Center™ created two ways to answer this question and the response depends on the situation as to which one to use when representing the team.

Fundamental Snippet™:  One simply states his or her title or job function.

Response:  “I am a corporate trainer.”

Visual Snippet™:  This is where one would provide a broad example of what they do with going into specifics or using a vague title of explanation.

Response:   “So, you know the drug commercials you see on TV? I manage the 'messaging' on everything you see so that the commercial is in full compliance with federal regulations."

Advanced Snippet™:  This is where one would expand on his or her functions, allowing the conversation to cultivate future business or to create brand value.

Response: “Our XYZ Team helps our organization develop and grow its talent to ensure that there is consistency in the organization separating us from our competition.

Personal Branding SoundBites

Each team member will design a Personal Branding SoundBite™ that is commonly referred to as an elevator pitch; however, this implies that one is actually trying to “sale” something on the spot. This is NOT the case.

The phrase “elevator pitch” originated from the old days of Hollywood. If a writer saw a production executive or producer on an elevator, then he or she only had about thirty seconds in the elevator to “pitch” an idea. A Personal Branding SoundBite™ is not about selling an idea or product. It is about promoting the team’s abilities and talents within the organization.

It is about an opportunity to gain visibility while sharing “organic” information about the team and one’s self so that a “seed of remembrance” is planted in the minds of others.



Before any words are spoken or handshakes take place, a perception of a team member has already been formed. In a split second, others assimilate this perception as being more authoritative or approachable. We call this one’s Perception ID™ and sets-the-tone for how a relationship is going to evolve, affecting a team member's success potential and the team as a whole.

When others perceive one’s Perception ID™ regardless of whether or not it is true of who they are, because it is the onlooker’s perception, will determine how one typically chooses to interact with them.

When a team member gains a better understanding of how to strategically position their Perception ID™ to an audience or for any business situation or presentation, only then can he or she capitalize on the business at hand, having a results-driven outcome of their agenda for the team.


Parker Factor

Once a Perception ID™ has been determined The Parker Factor™ is applied. The Parker Factor™ teaches employees how to position themselves to have a stronger impact in their Image Positioning™  efforts. Please see the following principles. 

Principle 1

Desired Perception  

Principle 2

Percentage Impact 

Principle 3

Modification Quota

Principle 4


Team Branding

Intention Statement

The Team Branding Intention Statement™ is the opportunity to demonstrate what value the team brings to the organization. It’s results-driven, and not necessarily about numbers!  

It talks about how and why the team does what they do. It’s about the process to get things done. It is what promotes the brand throughout the organization. It is a Driving Force of decisions and direction of the team.

Design & Brand Identities

The design and implementation of the team's brand identity is essential to consistency of communication within any organization.

This segment will help identify those design elements that support communicating the team brand. 

Professional Image

A team member’s image is about how they look Physically. The following constitutes a professional image.  One’s hair cut/style, eyewear, wardrobe, accessories, personal grooming, and makeup for women.

Your team member's image is about ensuring that he or she not only represent their position and the organization’s brand but also exceeds their customer’s expectations, both internally and externally, while doing so without losing his or her own sense of personal identity. 

Once the individual team member's image has been defined, then we will work with the team to define "Image Parameters" for the team to present its self as a whole.


Whether team members network within the organization or outside of its four walls, consistency is key. Understanding the nuances and intricacies of the etiquette and protocol skills that it takes to network effectively, only then can it be done with ease and consistency. One team member’s behavior and interaction can impact not only the team as a whole, but the organization as well.

Being equipped with all the Team Branding Disciplines from the Team Branding Program, this segment will give each team member the confidence to truly represent the team’s brand. And it is this confidence that will translate into success!

This discipline is driven by video and role-play amongst the team members.

ASK! The Branding Experts


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