The biggest challenge for most teams is communications, or better yet, lack thereof. More precisely, a lack of effective communication results in a low-performing team. If a team member cannot clearly, communicate who they are and what they know to others, then they bring little value to a team or its organization.

When each team member knows why they do what they do and what they do best, only then can they be an asset to a team. Conclusion?

Good communication enhances performance, and enhanced performance increases profits.

“A team member is usually isolated because they are not understood. This lack of understanding leads to isolation. And it’s this isolation that creates discord within the team. And rest assured, this discord will be known throughout the organization.”                         

Parker Geiger, CEO            Leading Edge Branding

Team members are oftentimes asked, “What type of work do you do”? Typically, one responds with his or her job title. This is not very exciting to the listener and is probably not very memorable. The Personal Branding Center™ created two ways to answer this question and the response depends on the situation as to which one to use when representing the team.

Fundamental Snippet™:  One simply states his or her title or job function.

Response:  “I am a corporate trainer.”

Visual Snippet™:  This is where one would provide a broad example of what they do with going into specifics or using a vague title of explanation.

Response:   “So, you know the drug commercials you see on TV? I manage the 'messaging' on everything you see so that the commercial is in full compliance with federal regulations."

Advanced Snippet™:  This is where one would expand on his or her functions, allowing the conversation to cultivate future business or to create brand value.

Response: “Our XYZ Team helps our organization develop and grow its talent to ensure that there is consistency in the organization separating us from our competition.

Each team member will design a Personal Branding SoundBite™ that is commonly referred to as an elevator pitch; however, this implies that one is actually trying to “sale” something on the spot. This is NOT the case.

The phrase “elevator pitch” originated from the old days of Hollywood. If a writer saw a production executive or producer on an elevator, then he or she only had about thirty seconds in the elevator to “pitch” an idea. A Personal Branding SoundBite™ is not about selling an idea or product. It is about promoting the team’s abilities and talents within the organization.

It is about an opportunity to gain visibility while sharing “organic” information about the team and one’s self so that a “seed of remembrance” is planted in the minds of others.

Before any words are spoken or handshakes take place, a perception of a team member has already been formed. In a split second, others assimilate this perception as being more authoritative or approachable. We call this one’s Perception ID™ and sets-the-tone for how a relationship is going to evolve, affecting a team member's success potential and the team as a whole.

When others perceive one’s Perception ID™ regardless of whether or not it is true of who they are, because it is the onlooker’s perception, will determine how one typically chooses to interact with them.

When a team member gains a better understanding of how to strategically position their Perception ID™ to an audience or for any business situation or presentation, only then can he or she capitalize on the business at hand, having a results-driven outcome of their agenda for the team.

The Team Branding Intention Statement™ is the opportunity to demonstrate what value the team brings to the organization. It’s results-driven, and not necessarily about numbers!  

It talks about how and why the team does what they do. It’s about the process to get things done. It is what promotes the brand throughout the organization. It is a Driving Force of decisions and direction of the team.

The design and implementation of the team's brand identity is essential to consistency of communication within any organization.

This segment will help identify those design elements that support communicating the team brand. 

Whether team members network within the organization or outside of its four walls, consistency is key. Understanding the nuances and intricacies of the etiquette and protocol skills that it takes to network effectively, only then can it be done with ease and consistency. One team member’s behavior and interaction can impact not only the team as a whole, but the organization as well.

Being equipped with all the Team Branding Disciplines from the Team Branding Program, this segment will give each team member the confidence to truly represent the team’s brand. And it is this confidence that will translate into success!

This discipline is driven by video and role-play amongst the team members.